The Cool Factor: Building Your Brands Image through...

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The Cool Factor: Building Your Brands...

The Cool Factor: Building Your Brands Image through Partnership Marketing

Name: The Cool Factor: Building Your Brands Image through Partnership Marketing
ISBN: 9780470371961

Del Breckenfeld

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What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

Категории:

Business & Economics - Sales & Marketing

Година:

2008

Издание:

Език:

english

Страници:

288

ISBN 10:

047037196X

ISBN 13: