The Digital Seeker: A Guide for Digital Teams to Build...

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The Digital Seeker: A Guide for Digital...

The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences

Name: The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
ISBN: 9780231202206

Datta, Raj K. De

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Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy--asking not simply what does someone want, but why they want it--in order to achieve transformative results.

Категории:

Arts - Fashion, Decorative Arts & Design

Година:

2021

Издателство:

Columbia Business School Publishing

Език:

english

Страници:

200

ISBN 10:

0231202202